‘Everesting’ takes executive endurance to new heights

‘Everesting’ takes executive endurance to new heights 20 February 2020 Matthew Hughes Article by Anders Melin Source: Financial Review February 20, 2020 The sun is still below the horizon and the temperature barely above freezing when Jesse Itzler gears up to ascend a black diamond ski slope. “We’re going into the clouds!” he exclaims, eyeing the snow-covered summit of Vermont’s Stratton Mountain, which is ominously concealed by dense fog. Never mind that Itzler, a 51-year-old serial entrepreneur and former rapper, has enough money in the bank that he never has to work another day in his life, let alone scale a mountain on a chilly October morning. He’s out here anyway, clad in blue shorts, a wind jacket, and a headband, accompanied by roughly 200 others who range from veteran endurance athletes to people for whom exercise is more of a goal than a habit. They’ve all paid about $US4000 ($5975) for the privilege of joining him. Executives take on this endurance challenge to “sharpen their focus” and have more fulfilled lives. Supplied The challenge: Follow a winding trail up to the summit. Catch the gondola down. Repeat 16 times. That adds up to a little more than 29,029 feet of elev

Article by Anders Melin Source: Financial Review February 20, 2020   The sun is still below… Read Article

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